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  • Writer's pictureSteve Fisher

Handwritten Notes: A Classic Touch

Handwritten notes are a classic and personal form of print marketing that can be a home run when used effectively. There's good reason to believe hand-writing out notes shouldn't just be a thing of the past. Especially in an increasingly digital world, something "analog" can really stand out and set you and your business apart. Here's why hand-written notes are so impactful and how you can use them in your marketing strategy:

  • Personalization: Hand-written notes are incredibly personal. They show that you've taken the time to craft a message specifically for the recipient, which can create a strong emotional connection.

  • Memorability: People tend to remember hand-written notes more than strictly printed materials because they stand out as something special and unique.

  • Authenticity: Hand-written notes feel genuine and authentic, which can enhance trust and credibility. They demonstrate that you care about the recipient.

  • Differentiation: In today's digital world, receiving a physical hand-written note is a rarity. It sets you apart from competitors who rely solely on digital marketing.

  • Versatility: Hand-written notes can be used in various marketing contexts, such as thanking customers for their business, following up after a meeting or event, congratulating someone on an achievement, or simply sending a warm greeting.

  • A Tangible Reminder: A hand-written note is a tangible reminder of your brand or message that can be displayed on a desk or bulletin board, keeping your brand top of mind.

Tips & Tricks:

  • Identify key individuals or groups within your audience who would benefit most from receiving hand-written notes. This could include loyal customers, top clients, or prospects you want to impress.

  • Write each note individually and personalize the message to the recipient. Mention specific details that show you know and appreciate them.

  • Invest in quality stationery, pens, and envelopes. The quality of the materials you use can reflect positively on your brand.

  • Send hand-written notes promptly. Whether it's a thank-you note after a purchase or a follow-up after a meeting, timeliness is important.

  • Get to the point! Hand-written notes should be concise and to the point. Express your message clearly and avoid overwhelming the recipient with a lengthy letter.

  • If relevant, include a subtle call to action in your note, such as an invitation to an upcoming event or a request for a follow-up meeting.

  • Incorporate hand-written notes into your marketing strategy consistently, but not excessively. Overuse can diminish their impact.

  • Track the impact of hand-written notes on your marketing efforts. Monitor customer responses, engagement rates, or conversions to determine their effectiveness.

  • Combine. Hand-written notes work well as part of a broader marketing strategy. Combine them with digital marketing, social media, and other channels for maximum impact.

In a digital age where communication is often automated and impersonal, hand-written notes offer a refreshing and impactful way to connect with your audience on a personal level. They can leave a lasting impression and contribute to building strong, long-lasting relationships with your customers and prospects.


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